Signage Player ecosystem – How it works

Signage Player and VA Player

The signage player ecosystem consist of both hardware and software that needs to communicate with each other. Visual Art uses two applications developed in-house to achieve this - Signage Player and VA Player. 


VA Player is a piece of software that is installed directly on a screen or run on a separate device connected to one or several screens. It stores important information about the screen it is installed on – such as screen orientation, format, resolution, screen layers, screen health etc.

Signage Player collects and creates playlist data and sends it to VA Player. VA Player downloads the playlists and responds to Signage Player with screen and playlist status so that all necessary information is available to you as a user.

This setup ensures that all content scheduled in Signage Player reaches the audience on the date and time you decide. This setup also gives you and our support team excellent remote monitoring capabilities and control of your screens on all your locations, enabling proactive measures to avoid 'black screen' incidents before they occur.

Time to screen

When, for example, a broadcast is created in signage player, a command is sent to all affected players telling them to start downloading relevant media and generate playlists for it. Your media should show up on screens within 10 minutes depending on network connection and media size.

Player = Screen

As a user you never really have to think about VA Player. Once installed - it will do its thing, and follow the commands sent from Signage Player. A player is displayed as a "Screen" in the user interface - and that's how you should think of it.