Structure for success - Before you start

Below you'll find a few pointers and tricks to simplify and speed up your workflow in signage player.

• Naming strategy

• Tagging = grouping

• Avoid Black Screens with Fallback Template

• Turn your screens off when no one is looking

• Communicating like a pro

Naming strategy

Create a naming strategy for broadcasts, content, screens and tags that users in your organization easily recognize and understand. Following these naming rules will improve organisation and speed up your workflow in Signage Player.

Tagging = grouping

Use tags for grouping screens and media. Divide your locations in different zones and group them with tags - for example "Deli disk", "window screens", "Campaign table 1", "Waiting area". This will help you a lot and save time when broadcasting content suited for specific screens or zones.

Avoid Black Screens with the Fallback Template

The fallback template is a great safety measure for avoiding the dreaded black screen. For example, if the content wasn't updated or a broadcast has expired, affected screens on your account will automatically activate and show your fallback template. The fallback template can be filled with any image or video, usually just a company logo or brand building content not dependant on a specific schedule or context.

Turn your screens off when no one is looking

Save energy and extend the life of your screens by turning them off outside your business hours. In the settings menu, you'll find the power-scheduling function at the account level that allows you to set your screens' on and off times. Power scheduling can also be done for an individual screen via the options in the screen list view.

Communicating like a pro

Digital signage is useless without good content and a clear message, so here is list of things to keep in mind when designing content and a digital signage concept:

• Screen location is key

• 5 seconds 5 words

• One message at a time

• Hierarchy is everything

• In constant motion

• Always be relevant

Screen location is key

Think about how people move around your screen placements and adjust content to increase the probability of communicating your message. We commonly use the following lingo when describing locations and placements and create a communication strategy around those:

5 seconds 5 words

Test your messages so they are not too long and complicated. Often, we compete with other communications around screen placement that demand attention. Therefore, it's good to be brief and clear in communication.

One message at a time

Often, our screens are placed in areas where people pass by quickly. Because of this it's important to consider trying to communicate one message at a time and not display too many messages simultaneously. This is to ensure that the recipient understands what is being conveyed and the message becomes clear.

Hierarchy is everything

When short, simple messages are displayed, hierarchy plays a crucial role. By using a clear hierarchy in design, we can guide the customer effectively and ensure that desired goals can be achieved. A good example of clarity for quick communication is, for example, using call-to-actions – simply stating directly what you want the customer to do.

In constant motion

Digital Signage is now often found in an environment that wasn't originally designed to include Digital Signage. For example, at train stations with many other messages, shops, and offers competing. Therefore, it's important to analyse how people move and behave so we can place the displays in the right location to be seen well and for messages to be received in the best way possible.

Always be relevant

The customer's needs change throughout the day, weeks, months, seasons, etc. With the help of the digital medium, we can meet the customer's needs in a unique way, which is one of the most important advantages of Digital Signage.